Though the ad was released a few months ago, I've just now seen it: The Moldy Peaches have, apparently, allowed a re-write of their strangely popular and irreverent "Anyone Else But You" to appear in a commercial for a Bahama Resort: Atlantis. This, on its own, is odd. What's even odder is looking up from my desk at the CNN-tuned television in the newsroom and discovering that the song I recognized almost immediately wasn't quite the song I expected. No, it was a strange re-write, the lyrics to which I've now forgotten, and The Moldy Peaches... approved it?
The bigger question, I guess, is why the obnoxious indie kids were even considered in the first place. Sure, "Anyone Else But You" was a success after the release of Juno, but it isn't exactly the most marketing-friendly piece of music they could have considered. Perhaps the marketing group should have considered listening to some of the band's other tracks: "Steak For Chicken" would have elicited some interested responses, and "Who's Got the Crack" likely would have scared them away entirely.
In any case, this certainly is ... strange. Watch the ad at Rolling Stone.